Finish Coat Digital - best website for painting contractors

LinkedIn Outreach for Commercial Painting Leads

Leads • SEO • PPC • Web Design • CRM Follow-Up Systems

Proven Experience

Serving contractors since 2014

Built for Growth

SEO • Automation • CRM

All-in-One Solutions

Websites • Ads • Lead Systems

LinkedIn Outreach for Commercial Painting Leads2025-10-25T11:21:23-04:00
Website design - imagination base

Commercial Leads Don’t Just Come from Google

If you’re serious about growing your commercial painting division, LinkedIn is an untapped goldmine. It’s where property managers, facility directors, general contractors, and developers go to research vendors, ask for referrals, and vet potential partners. These are the people making decisions—and they’re active on LinkedIn every day.

The problem? Most painters aren’t using LinkedIn to generate commercial work. Even fewer have a system in place to consistently find and connect with high-value decision-makers in their area.

That’s where we come in.
 Our team runs a full-scale commercial outreach system that turns your LinkedIn profile into a lead-generating machine—without cold calls, spam, or guesswork.

Start showing up when people search for a painter in your area.Start showing up when people search for a painter in your area.

Why Most Painting Contractors Miss Out on Commercial Jobs

Commercial leads operate differently than residential ones. These jobs rarely come from casual web searches or impulsive calls. Instead, they’re often awarded to painters who are already known in the area—those who’ve built credibility and are top of mind when a facility manager or general contractor needs a quote.

But here’s the truth most painters don’t talk about:

  • Relying on referrals alone isn’t scalable.
    Even if you’ve done great work in the past, it doesn’t guarantee repeat business—especially when your contacts move jobs or projects shift outside their control.

  • Your past clients aren’t always plugged into commercial opportunities.
    That property manager you impressed last year may not be in a position to refer you now. And unless you’re actively networking, new opportunities pass you by.

  • You’re too busy running job sites to cold call or chase leads.
    Painting is hands-on. Managing crews, quoting jobs, and keeping projects on schedule leaves little time to send outreach messages or follow up consistently.

  • Without a proactive system, you’re leaving serious money on the table.
    Every week that goes by without consistent outreach is a week where someone else gets the call—and you don’t. That could mean thousands of dollars in missed bids each month.

Google Search results for painters

Our Done-for-You LinkedIn Outreach System

We don’t just give you templates or advice. We run the entire commercial outreach process for you—so your business stays visible to the people writing the checks.

Our system uses software and LinkedIn Sales Navigator to identify and connect with the exact decision-makers you want to reach. Then we handle the messaging, nurture, and tracking so you stay focused on quoting and painting.

Precision Targeting with LinkedIn Sales Navigator

We build curated lead lists of:

  • Property managers

  • Facility maintenance directors

  • General contractors

  • School district procurement managers

  • Real estate developers

  • Commercial property owners

All filtered by region, industry, company size, and job title. You won’t waste time talking to people who aren’t relevant.

Our painters regularly land walkthroughs and RFPs within the first 30 days of outreach.

Connection Sequences That Build Authority

We warm up your profile with custom messaging that sounds like you, not a bot. Over several touchpoints, your profile becomes more visible—and more trusted—in the commercial space.

These messages don’t push a sale. They open the door to start a real conversation.

Clients using this system have seen a 3–5x increase in commercial quote requests compared to waiting on referrals.

Messaging that Gets Responses

Every message we send is hand-crafted to:

  • Build rapport

  • Highlight your commercial experience

  • Mention relevant certifications or specialties

  • Invite a next step—like a walkthrough, quote, or call

Because we speak directly to the needs of the person on the other end, they’re far more likely to respond.

CRM Integration and Lead Follow-Up

When a lead replies or connects, we move them into your CRM and keep the conversation going. Our system can:

  • Trigger email or SMS follow-ups

  • Notify you when to reply

  • Add them to a lead pipeline

  • Track warm vs. cold leads

If you don’t have a CRM, no worries—we’ll set one up for you.

What Makes Our Approach Different?

Most “done-for-you” LinkedIn outreach services rely on bots, spammy messages, or generic templates that sound like everyone else—and get ignored. Our approach is intentionally different, built specifically for painters who want qualified commercial leads, not wasted connections.

Built Exclusively in Go High Level (GHL)

We don’t patch together systems from a bunch of third-party tools. Everything we create—from connection workflows to lead pipelines—is done inside Go High Level, ensuring full visibility, automation, and ease of use. If you’re already using GHL, your leads will flow right into your CRM. If not, we’ll set it up for you, fully branded to your business.

Personalized Messaging—Reviewed by You

You’re not handing over your reputation to a bot. Every message in our outreach series is handwritten by our team, reviewed by you before anything goes out, and designed to reflect your tone and business style. Our goal is to make you sound professional, approachable, and like someone worth hiring—not just another vendor.

We typically include:

  • A short, friendly connection request

  • A value-driven follow-up

  • A conversational opener tied to commercial project needs

  • A soft ask for a walkthrough or quote opportunity

These aren’t “pitches”—they’re professional introductions that feel natural.

Focused on the Painting Industry

We don’t work with SaaS startups or IT consultants. We work with painters. That means we know how to talk about:

  • Commercial project scope

  • Bidding processes and timelines

  • Licensing and insurance credibility

  • What facility managers and GCs are really looking for

That experience lets us craft messaging that resonates—and builds trust faster.

Fully Managed—So You Stay Focused

You’ll never have to log into LinkedIn and figure out what to say or who to contact. We handle the entire workflow:

  • Prospecting and building lists in LinkedIn Sales Navigator

  • Writing and loading your message sequence

  • Routing replies into your GHL CRM with notifications

  • Tagging leads for project type, location, and urgency

  • Triggering follow-ups, reminders, or pipeline stages

It’s a fully managed outreach machine that runs behind the scenes while you focus on quoting and painting.

What You Get

We know you’re not looking for fluff—you want real results. That’s why our LinkedIn outreach system is built to deliver consistent, qualified commercial painting leads without draining your time or requiring ad spend. Here’s what you’ll gain when we manage your commercial outreach:

  • A Consistent Stream of Warm Commercial Leads
    No more waiting around for referrals or hoping someone stumbles across your website. We actively reach out to the people who manage commercial properties and make hiring decisions. These are real conversations with decision-makers—not random clicks or cold lists. The result? You stay top of mind when a new project opens up.

  • More Bid Opportunities, Walk-Throughs, and RFPs
    You can’t win jobs you don’t know about. Our system is designed to put you in front of high-value commercial opportunities—from scheduled repaints and tenant improvements to large-scale property overhauls. When they need bids, you’re already on their radar.

  • Stronger Visibility Among Local Decision-Makers
    LinkedIn is a visibility engine for your business. By maintaining a presence through personalized outreach, your painting company earns credibility and recognition with local GCs, property managers, and developers. Over time, you’re seen as an established, go-to contractor in your area.

  • Less Reliance on Referrals and Job Boards
    Referrals are great—but they’re not predictable. Job boards? Often flooded with low-margin, low-quality jobs. Our system helps you build a pipeline of opportunities that isn’t dependent on luck, algorithms, or someone else recommending you.

  • No Cold Calling, No Ad Spend—Just Results
    We don’t believe in pushy sales tactics or throwing money at ads that may or may not work. This is outbound prospecting done right—professional, relationship-focused, and ROI-driven. You don’t need to become a sales expert or hire a full-time marketer. We handle it all behind the scenes.

Google Search results for painters

Combine This with Your Residential Strategy

Already running Google Ads or SEO for residential painting jobs? That’s great—but those don’t always reach commercial buyers.

That’s why LinkedIn is such a powerful complement. While your website and ads handle homeowners, we use LinkedIn to fill your commercial pipeline. It’s a full-funnel strategy built for growth.

Want residential leads too?
Check out how our Facebook & Instagram Ads generate leads from homeowners and small business owners looking for painters.

Looking for visibility in Google searches?
Don’t miss our Google Ads for Painting Contractors service, built to get you to the top of search results when someone is actively looking for a painter.

These platforms all work together. When your ads are running on Facebook and Google, and your LinkedIn outreach is engaging commercial clients, you’re no longer hoping for leads—you’re engineering a steady flow of them.

FAQs

Will You Optimize My LinkedIn Profile?2025-10-14T05:56:58-04:00

Yes. A strong profile is essential for commercial outreach. We’ll make your profile look polished and trustworthy with:

  • A professional About section that highlights your experience
  • A branded header image designed to stand out
  • A clean, credible headshot and tagline that aligns with your services

Commercial prospects judge quickly. We make sure your profile earns their confidence at first glance.

Will I See the LinkedIn Messages Before They Go Out?2025-10-14T05:48:42-04:00

Absolutely. Every outreach message is written by our team and reviewed with you before we send it.

We tailor the tone, style, and call to action to sound like your business—not a canned sales pitch. That way, your outreach builds trust and starts conversations with qualified commercial prospects.

What Kind of Commercial Jobs Could I Get?2025-10-14T06:10:54-04:00

Your outreach can target a wide range of high-value commercial projects, including:

  • School districts and educational facilities
  • Apartment complexes and multi-unit properties
  • Healthcare clinics and dental offices
  • Retail plazas and office buildings
  • General contractors with open bids

We build your campaign around the types of jobs that best fit your crew and goals.

What If I Don’t Have a CRM?2025-10-14T06:00:51-04:00

No problem. We can set up a CRM for you and build a basic lead pipeline so nothing slips through the cracks.

This includes:

  • Organizing warm, cold, and hot leads
  • Automated reminders for follow-ups
  • Notes and tagging to stay on top of conversations
  • Optional automations to speed up scheduling

Even if you’ve never used a CRM before, we’ll make it simple, clear, and built for painters—not tech pros.

Is This Manual or Automated LinkedIn Outreach?2025-10-14T06:07:20-04:00

We use a semi-manual approach that blends personal messaging with safe automation.

Our team handwrites each message to match your tone and goals, then uses tools like UberFox to send them efficiently. This keeps your outreach authentic, effective, and compliant with LinkedIn’s rules.

How Soon Will I Get Commercial Painting Leads?2025-10-14T05:51:48-04:00

Some clients receive their first responses in the first week. Others see steady traction after 30–45 days as your network grows and messages build momentum.

Commercial outreach is different from residential—it’s about trust, timing, and positioning. We’ll give you realistic expectations during onboarding so you know when to expect your first conversations and bids.

How Many LinkedIn Messages Will Go Out Each Week?2025-10-14T06:03:26-04:00

We typically send between 50–100 personalized messages per week. That includes connection requests and follow-ups to property managers, GCs, and other decision-makers.

We pace the outreach to build relationships naturally and follow LinkedIn’s best practices, ensuring strong deliverability and engagement.

Do I Need a LinkedIn Account to Get Commercial Painting Leads?2025-10-14T05:43:22-04:00

 Yes — LinkedIn is required for commercial outreach. Property managers, GCs, and decision-makers expect to vet contractors on LinkedIn. If you don’t have an account or haven’t touched yours in years, we’ll set it up and optimize it professionally.

We’ll ensure your profile positions you as a trusted commercial painter, making it easy for prospects to take you seriously from the first message.

Can I Still Run Facebook or Google Ads Too?2025-10-14T06:13:23-04:00

Absolutely—and it works well.

Many of our clients run Facebook or Google Ads to attract residential painting leads, while we use LinkedIn outreach to generate commercial opportunities. Coordinating both creates consistent lead flow year-round, helps balance crew workload, and strengthens your brand presence across multiple channels.

Smat Solutions for painting professionals

How We Map Out Your Commercial Growth

You’ve got the skills. You’ve got the crews. Now it’s time to get in front of the people who can hire you.

Your strategy call is a no-pressure conversation focused on understanding where you are now—and where you want to be. We’ll ask a few key questions, listen closely to your goals, and then walk you through what a tailored outreach system could look like for your business.

During the call, we’ll:

  • Identify the types of commercial buyers that make sense for your business

  • Talk through your current online presence, especially LinkedIn

  • Share sample messaging and explain how our system works

  • Answer your questions about leads, timing, and implementation

You’ll walk away with clarity—and a clear path to get more commercial jobs without cold calling or relying only on referrals.

– and let’s start building your commercial lead pipeline.

Schedule a free consult

No pressure – no Sales Pitch

Our Clients Say It Best

We don’t just build systems—we build trust.
See what our clients are saying.

I just want to let everyone know that I am so thankful for Teresa Huber.

I came in contact with her a few months back and she is AMAZING. She took our website from the  business and ramped it up, gave it a whole new look and our business has doubled.  She is so great at offering her thoughts and opinions on all of the my crazy ideas.

I can not begin to thank her enough. Nothing I say will show the thankfulness I have for her.

So…Teresa…THANK YOU! You’re awesome!!!

Todd White

We have worked with Finish Coat Digital LLC for several years. Teresa’s marketing, web placement and social media skills continue to make our small local company outperform national competitors in web visibility, local marketing arenas and national venues. Her intense desire to understand our company’s needs have led to multiple successful marketing ideas and campaigns and we highly recommend Finish Coat Digital marketing savvy to others

Bob Jennings

I have had the good fortune of working with Teresa at Finish Coat Digital on several projects. Teresa is an amazing and skilled designer. Her creativity and wealth of fresh ideas for web page advertising far exceeds what a person might try to put down in a few words here. Both in public projects and in a private sector setting, Teresa clearly tops others in her field. She and her team take the time to listen carefully and then craft the result in a “team” approach with the customer so that each detail comes through in the finished product. I have been very impressed and satisfied with Finish Coat Digital web design result. Finish Coat Digital’s work is always first rate.

Dan Moore

A simple, proven approach that gets results—

no fluff, just a plan that works.

Discovery - Finish Coat Digital Louisville website design process

Discovery & Planning

We start by listening. What kind of jobs do you want more of? What’s working—and what’s not? We get clear on your goals and map out the strategy to help you reach them.

Design and Content - Finish Coat Digital Louisville website design process

Strategy & Setup

From SEO to automations to lead tracking, we put the right systems in place to help you get found, follow up, and win more jobs. Everything we build is customized for your market and goals.

Development and Hosting - Finish Coat Digital Louisville website design process

Launch & Support

We don’t disappear after launch. We track performance, make smart tweaks, and help you grow over time—whether that’s through ranking higher, converting more leads, or automating your follow-up.

Go to Top