Google Ads for Painters
If you want faster, more qualified painting leads, Google Ads can put you directly in front of homeowners and commercial buyers who are actively searching for painters right now. Whether you do residential, commercial, interior, exterior, or specialty coatings—our PPC campaigns are built to generate high-quality leads that turn into booked jobs.
Done right, paid ads don’t feel like gambling—they feel like growth.
Start showing up when people search for a painter in your area.Start showing up when people search for a painter in your area.
Why Google Ads Work So Well for Painters
By bidding on the right keywords and showing up at the exact moment someone is ready to book a quote, you get high-intent traffic without wasting money on broad, low-quality clicks.
You only pay when someone clicks—so your ad spend is always working for you.
Unlike SEO, which takes a while to build traction, Google Ads allow you to show up immediately when someone searches for services like:
Common Problems with DIY or Generic Ads
When painting contractors try to run Google Ads themselves—or hire a general digital marketing agency that doesn’t specialize in the trades—they often burn through their budget without seeing quality leads. Here’s why:
- 1
Wasted Budget on the Wrong Keywords
Generic agencies often bid on broad terms like “home improvement” or “wall repair,” which pull in unqualified clicks. Without filtering out low-intent or irrelevant searches, your daily budget gets eaten up without delivering quote requests or calls from real buyers. - 2
Ads Showing in the Wrong Areas
Poor location targeting means your ads can show up in cities or zip codes you don’t serve. You end up getting leads you can’t follow up on, wasting time and money. Local precision matters—especially for small teams who only serve certain neighborhoods or counties. - 3
Clicks from People Who Aren’t Ready to Hire
Without smart keyword intent filters and ad copy that pre-qualifies the user, you’ll attract tire-kickers—people who are “just browsing” or comparing prices. That adds up to high click costs with low conversion rates. - 4
No Follow-Up Process After the Click
Even if someone lands on your page, most painting contractors don’t have a system in place to continue the conversation. If the lead doesn’t call immediately, they’re gone—unless you have automated emails and texts to nurture them until they’re ready to book. - 5
No Visibility into What’s Actually Working
If you’re not tracking what ads, keywords, or landing pages are driving leads, you’re flying blind. Generalist marketers often skip proper setup of conversion tracking, call tracking, or lead attribution—so you don’t know where to double down or what to cut.
What Makes Our PPC Strategy Different
We don’t just “run ads”—we build a complete paid traffic system tailored for painting contractors.
Local Keyword Targeting
We find the best keywords based on your service area and specialties (e.g., cabinet refinishing, HOA repainting, warehouse floors). Then we organize campaigns so every dollar goes toward people who are actually looking for what you do.
Conversion-Optimized Landing Pages
Instead of sending traffic to your homepage, we send it to a conversion-focused landing page—built to get visitors to take action fast. Want a quote? We make it easy. Got questions? We guide them. Don’t want tire-kickers? We qualify them.
Smart Follow-Ups
Even the best landing page doesn’t convert 100% of clicks. That’s why we offer automated email and SMS follow-ups to re-engage visitors, answer questions, and keep you top of mind. Ask us about this during your call.
Transparent Reporting
You’ll know exactly how many people saw your ad, clicked, and converted. We use custom dashboards and plain-English reports so you’re never in the dark.
Residential & Commercial Ads
We Handle Both
We Handle Both
Whether you’re focused on repainting homes or landing large-scale commercial contracts, we build targeted campaigns tailored to the exact types of painting jobs you want more of.
How Google Ads Fit with Your Bigger Strategy
Paid traffic is only one piece of the puzzle.
The painting companies growing the fastest are using both PPC and SEO.
Running both in tandem allows you to scale faster while gradually reducing your ad spend over time as your organic presence grows.
We often recommend starting with Google Ads, then layering in SEO for painters so you’re covering both the short game and the long game.
Let’s See If Google Ads Are Right for You
Not every painter needs paid traffic—but if you’re not showing up when prospects are ready to book, you’re likely leaving money on the table. Our team specializes in running painter-specific Google Ads campaigns that bring in high-quality leads without wasting your budget.
If you’re ready to see whether paid search can work for your painting business, book a quick call with us today. We’ll review your goals, look at your market, and show you how we can build a campaign designed to get results fast—so you can spend more time painting and less time chasing leads.
— no pressure, no jargon, just a clear next step.
Our Clients Say It Best
We don’t just build systems—we build trust.
See what our clients are saying.
I just want to let everyone know that I am so thankful for Teresa Huber.
I came in contact with her a few months back and she is AMAZING. She took our website from the business and ramped it up, gave it a whole new look and our business has doubled. She is so great at offering her thoughts and opinions on all of the my crazy ideas.
I can not begin to thank her enough. Nothing I say will show the thankfulness I have for her.
So…Teresa…THANK YOU! You’re awesome!!!
We have worked with Finish Coat Digital LLC for several years. Teresa’s marketing, web placement and social media skills continue to make our small local company outperform national competitors in web visibility, local marketing arenas and national venues. Her intense desire to understand our company’s needs have led to multiple successful marketing ideas and campaigns and we highly recommend Finish Coat Digital marketing savvy to others
I have had the good fortune of working with Teresa at Finish Coat Digital on several projects. Teresa is an amazing and skilled designer. Her creativity and wealth of fresh ideas for web page advertising far exceeds what a person might try to put down in a few words here. Both in public projects and in a private sector setting, Teresa clearly tops others in her field. She and her team take the time to listen carefully and then craft the result in a “team” approach with the customer so that each detail comes through in the finished product. I have been very impressed and satisfied with Finish Coat Digital web design result. Finish Coat Digital’s work is always first rate.
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